Vacancy Details

Our client is a strategic marketing and communication specialist, operating within the business-to-business environment.

Due to growth and market share they are now seeking a Marketing Executive to join their team in central London.

Training and development will be pivotal to your success within this role and our client is keen to assist with your development.  As part of their company ethos they have a Giving It Back policy to encourage team members to develop a special interest activity or project relating to charity, community or environmental issues.

Purpose of the job

The role is responsible for the co-ordination and implementation of marketing and communication activity for our clients growing portfolio with the opportunity to contribute to work within an international setting.

Main activities

You will assist in the delivery of appropriate and effective business-to-business marketing activity.  It is a well-rounded role with opportunities to take responsibility for your own work within the following areas:

·         Marketing strategy, planning and practical delivery: within both policy driven and business-to-business environments, supporting the development of strategy, plans and delivering the plan for clients. This sometimes requires extensive direct marketing across all media including on-line and to print.

·         Sponsorship: from researching and identifying potential sponsors, to key account management of secured sponsors.

·         Sales administration: supporting the sale process for clients and account management of clients on a day to day basis.

·         Research is vital to supporting the development of appropriate marketing strategy and marketing planning. This might require stakeholder mapping and analysis, communication materials’ audits, competitor analysis, market trends research, phone or electronic surveys with internal or external stakeholders, focus or consultation.

·         Events: from policy driven forum type activity and discursive influential lunches, to commercial conferences and exhibitions. There are opportunities to develop event focused activity, including marketing that activity, and to be responsible for all aspects of delivery.

This might require:

·         development and implementation of detailed and costed communication and marketing plans,  promotional material (including design and print management), appropriate media activity and follow-up telephone contact to meet client and project objectives, including financial targets. This might be for event-based or other activity and requires effective audience identification and segmentation.

·         managing all aspects of promotional campaigns, including online and mailings

·         Extensive telephone contact with companies and organisations in the UK and internationally.

·         Continuous development of working relationship with key stakeholders and clients, often at senior level, through effective communication skills.

·         contributing to exceptional key account management of clients, sponsors and partners

·         Maintaining and updating database contacts on a continuous basis.

·         Effective research of often complex topics in order to contribute to client projects, sponsorship proposals as well as business proposals and presentations. This might include: SWOT analysis, general market research, stakeholder mapping and research, competitor analysis or market trends.

·         Contributing to stakeholder research which might include telephone or electronic surveys using appropriate software.

·         Managing the complete sales process for revenue generating events. This includes processing delegate bookings and payments for client projects, which requires accurate maintenance of the delegate booking system and ensuring delegates are communicated with appropriately.

·         Contributing to the development of appropriate event activity to fulfil a client’s objectives often within a policy-related area. This might range from conferences and seminars, to forum workshops, lunches, dinners or facilitated round-table meetings. This would involve venue identification, dealing with all aspects of logistics, developing content as well as appropriate marketing and sales activity

·         administrative duties and customer relationship building at client events to ensure effective delivery and representation for our clients

·         effective networking at industry events to build relationships and contacts in order to develop new business

·         effective project administration including closure of client projects, including compilation of appropriate evaluation for client activities, which might require a final report

·         keep up-to-date with the developments within the industries in which our client works, while keeping an eye on new industries where they could add value.

·         generate ideas for new client initiatives and new business opportunities

·         contribute to the development of the business and the business planning process

·         develop professional knowledge and skills

·         work with your line manager to develop your training plan

·         Interact closely with and support other team members.

Skills and experience

This role requires an enthusiastic marketing graduate with a minimum of two years’ relevant experience. It requires an extensive range of skills and the willingness to continue to develop those skills to a high level, particularly:

·         experience within a business to business environment

·         effective research skills

·         the ability to communicate informatively and persuasively with contacts at all levels, including CEO’s and Managing Directors

·         effective copy-writing skills, including press releases

·         ability to assimilate, interpret and communicate complex information quickly on a broad range of often technical or political subject areas and understanding of the requirements of developing influencing activity in those areas

·         excellent numeracy and understanding of budgets

·         direct marketing and communication planning skills

·         foreign language skills desirable

·         developing appropriate promotional materials through all aspects of production

·         approaches to effective website development and online campaigns

·         rigorous planning, organisational and administrative skills

·         ability to convey ideas clearly

·         excellent telephone and interpersonal skills

·         knowledge of media relations and public affairs

·         attention to detail in all aspects of your work

·         understanding of quality control measures and issues

·         Experience of working closely with others to deliver measurable results with speed and accuracy.

In addition, you should be able to demonstrate:

·                a pro-active working style that seeks new opportunities

·                ability to manage client relationships effectively and to be credible with our clients, suppliers and other contacts

·                ability to manage and develop your own work using your own initiative without supervision

·                ability to work in a small team environment with a flat structure, with a “can do” attitude and good humour

·                ability to prioritise and manage competing demands

·                willingness and the skills to develop knowledge and expertise across a broad range of subjects and themes